No business is immune to the influences of technology. From the latest startup to Britain’s oldest business – all
organisations are constantly changing the way they operate in order to remain relevant to today’s consumers. This
means embracing digital processes and modern forms of communication.
It’s a move that’s been driven by consumer wants and business needs.
Consumers are looking for convenience. They expect companies to maintain easy to navigate online stores with up-to-date information, and to contact customer service representatives through whatever channel they deem most fitting, be it social media, live chat or email. And if they can’t find the answer they’re looking for, these consumers are quick to take their business elsewhere.
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