Blog

What is SIP trunking?

Your voice and data connections are vital components of your business – but so are the costs of running multiple lines, their flexibility and how much control you have over them. SIP Trunking provides a flexible and low-cost
alternative to ISDN for inbound and outbound voice calls. This fact-sheet will highlight the benefits of moving to SIP.

• SIP trunking supports business continuity
• Number flexibility
• SIP trunking saves you money
• SIP trunking offers greater flexibility
• SIP trunking comes with a contingency plan

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Expensive Inflexibility

Staying competitive can be challenging. Customers are always asking for the best price, staff members
are requesting higher pay and more flexibility in their roles and costs from suppliers seem to be forever
increasing.

This means businesses must become more agile in order to stay relevant. The right communications
solution can help to lower costs and provide flexibility so your staff can remain efficient. For instance,
traditional ISDN lines are expensive. Each change that your business requests has a price tag attached
and can often take days or even weeks to implement. ISDN-based solutions carry hefty service
charges for:

• System maintenance
• System additions and removals
• Call flow changes
• Priority repair times

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A whole new world

No business is immune to the influences of technology. From the latest startup to Britain’s oldest business – all organisations are constantly changing the way they operate in order to remain relevant to today’s consumers. This means embracing digital processes and modern forms of communication.

It’s a move that’s been driven by consumer wants and business needs.

Consumers are looking for convenience. They expect companies to maintain easy to navigate online stores with up-to-date information, and to contact customer service representatives through whatever channel they deem most fitting, be it social media, live chat or email. And if they can’t find the answer they’re looking for, these consumers are quick to take their business elsewhere.

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