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All businesses have different priorities. Some may be voice-critical, with the smallest period of downtime leading
to disastrous results. Others may be heavily influenced by seasonal demands, so telephony systems must be easily
scalable. Or, they may simply need to keep costs down. Whatever the situation, SIP has something to offer.

No physical lines

Because SIP trunking uses virtual lines rather than physical wires, businesses have greater control over their telephony infrastructure. This means having the power to consolidate voice and data over a single network, increase resilience, and put in place flexible inbound call routing (i.e. to mobiles or alternate office sites) so that calls are never missed.

Highly scalable

SIP trunking’s virtual nature means it is easy to scale the network to match demand. If a business requires more phone lines, it’s simply a matter of asking the provider to activate more channels. And if or when demand decreases, trunks can easily be removed with a simple software configuration.

Cost-effective

For businesses that rely on ten or more channels of ISDN, switching to SIP can deliver immediate cost savings. SIP channel rentals and calls are typically up to 40% cheaper than traditional ISDNs, and businesses have the extra benefit of consolidating their voice and data services into one single line for further savings.

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SIP trunking offers greater flexibility

If you’re still using ISDN, the chances are that you are spending money on lines that you may not actually need all year round. SIP trunking gives you complete control of your lines – you can add more when demand is high, reduce them when there is little demand and split calls to make handling more efficient. Being able to make these instant changes puts you in total control of your communications.

SIP trunking comes with a contingency plan

Often, things will happen that you just can’t control. Whether that’s a problem in the office, busier peak times than usual or a lack of connection, SIP trunking provides a business continuity feature that is designed to handle emergencies with ease. It is able to automatically reroute any calls to back up sites in a number of seconds – so there is no disruption for your customers.

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Long-term success depends on making the right start?

Cloud Communications increase your flexibility and productivity without the need for large capital investment, but to maximise the benefits, you need to plan your transition carefully, with a full understanding of your current
communications processes, assets and capabilities.

By getting your preparation right will ensure you:

• Transition without disruption to your business.
• Implement a solution that is tailored to your specific needs.
• Maximise opportunities to improve your working processes.
• Provide effective support for staff, suppliers, partners and customers.

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